Wel­come to the new shit. Let me spell: S W O.

Do you remem­ber SEO and SEM and SMO and SMM? Of course you do. You man­age your dig­i­tal rep­u­ta­tion like a pro. If peo­ple are look­ing for you on the world wide web, they’ll find your linkedin pro­file, your face­book page and your twit­ter account. You do col­lect friends, fans, fol­low­ers just like my aun­tie col­lects mush­rooms in the wet wood after a rainy day. You do look pretty and wise on the inter­net. Con­grats, but still:

THE INTERNET IS FOR PORN AND CATS.

So what you really need is SWO. It’s Streetwear Opti­miza­tion. Bang! Don’t be a fool and get ready for the cam­era car. For sure it is com­ing to your street and it does not care about your so called fash­ion. In fact you are stinky and  bor­ing as hell and every­one with access to the net will laugh out loud when the com­pany will pub­lish the pics. Man, you are embar­rass­ing. But lucky you. Here is some help.

Check our stuff and down­load the design files for free. Cre­ate your shirts, your hoodie and your old school cap as well. What ever you like. But send a pic­ture to this blog to proof your new awe­some­ness. Our designs will give you the offline power you already pre­tend in your online pro­files. If the inter­net is for porn and cats then the real live is a XXX movie and you are one of the actors. No wait, you are a cheap model on a cat­walk. But only with streetwear opti­miza­tion (SWO) — at least that is something.

Always remem­ber who saved you.

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